Crowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with the help of the Internet. Individual projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilise their social networks to raise capital.

There are basically four types of crowdfunding:

  • Donation: a donor contract without existential reward
  • Reward: purchase contract for some type of product or service
  • Lending: credit contract, credit is being repaid plus interest
  • Equity: shareholding contract, shares, equity-like instruments or revenue sharing in the project/business, potential up-side at exit


The rise of the crowdfunding industry over the past years comes from the advancement and availability in web and mobile-based applications and services. Entrepreneurs and businesses can now utilise the crowd to obtain ideas, collect money, and solicit input on the product, overall fostering an environment of collective decision-making and allowing businesses to connect with potential customers. The main advantage of crowdfunding is that the funders are also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.

More info via European Crowdfunding Network, LINK:, including a white paper on Crowdunding and Web-Entrepreneurship.

Successful Crowdfunding in 15 Steps:

Examples of successful Crowdfunding pitches: